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Bluewaters is a man-made mixed-use island located off the coast of Jumeirah Beach Residence. Ain Dubai, the world’s largest observation wheel, forms the unique centrepiece of this development that is poised to become one of the world’s largest tourism hotspots. The island will also feature distinctive retail, residential, hospitality and entertainment zones.

Flairmont was approached by Core-Savills, to develop a digital marketing campaign for the latest Meraas real estate project Blue Waters. This project included digital banners, email direct mails (EDMs) and social media post.

The objective of the campaign was to build awareness of the Blue Waters project among the target audience and the drive leads into the sales team.

Two sets of EDMs were created, the first with the objective of introducing the Blue Waters project to prospective buyers and the second more sales focused with the intention of driving quality sales leads

Two sets of EDMs were created, the first with the objective of introducing the Blue Waters project to prospective buyers and the second more sales focused with the intention of driving quality sales leads

Digital banners were created in English and Arabic in several different sizes to run across standard digital platforms

Digital banners were created in English and Arabic in several different sizes to run across standard digital platforms